Fifty Shades of Grey rode the wave of significant others being dragged to watch the movie over the Valentine’s Day weekend last week and took in a tremendous amount of money. Well love is no longer in the air, people have begun thinking with their heads again, and the erotic adaptation felt a steep drop in revenue. Even still, it managed to take in $23.2 million and beat out Kingsman and SpongeBob at the weekend box office for the second time in a row.
Coming in second place for the was the comic book adaptation starring Colin Firth, Kingsman: The Secret Service. Similar to Fifty Shades, it suffered from a dip in revenue following the inflated Valentine’s Day weekend numbers – its $17.5 million this weekend was a 51% drop from last week. The stylish film from director Matthew Vaughn has benefitted from generally positive reviews, which currently is sitting at 73% on Rotten Tomatoes. Kingsman continues to slowly crawl towards making back its budget of $81 million; to date it has grossed $67.1 million domestically.
Following closely behind Kingsman was The Spongebob Movie: Sponge Out of Water. Everyone’s favorite nasally-voiced sponge took in $15.5 million, for a 51% drop from last weekend. A select few of those who paid to see SpongeBob may have gotten a glimpse of another slightly more sexual movie, when one theater in Loveland, Colorado accidentally began showing the R-rated Fifty Shades of Grey instead of the family-friendly SpongeBob Movie. Oops.
A pair of debuts rounded out the top five this weekend. Disney’s McFarland, USA and the Ari Sandel film The DUFF took in $11.3 million and $11 million respectively. Reviews for both films have been generally positive, but not overwhelmingly so. McFarland sits at 77% on Rotten Tomatoes, while The DUFF is maintaining a positive 62% rating.
American Sniper finally dropped out of the top five for the first time since it debuted nationwide several weeks ago. It only took in $9.7 million as it continues to tack on money to its already enormous $319.6 million domestic gross. The film is currently nominated for several Oscar awards, including Best Motion Picture, Best Performance, Best Writing, and Best Achievement in Sound Mixing. To date, it has already won Movie of the Year from the AFI Awards and Bradley Cooper won Best Actor in an Action Movie at the Broadcast Film Critics Association Awards.
Opening in 2,880 theaters nationwide, Hot Tub Time Machine 2 flopped hard and brought in only $5.8 million for a $2,014 per-theater average. Despite some clever advertising, such as riffing on Fifty Shades of Grey, the movie has suffered from abysmal ratings and being called out as a shallow cash grab. The first Hot Tub Time Machine, which released in 2010, had a budget of $36 million and brought in $50.3 million domestically when all was said and done. Its sequel has a budget of only $14 million, and could easily pass that mark in the coming weeks.
The biggest per-theater average winner of the weekend was Damian Szifron’s Wild Tales, which took in $85,100 during its limited four theater release for a $21,275 per-theater average. Following that was What We Do In The Shadows, with its $8,875 average revenue per-theater.
Last year at this time, everything continued to be awesome as The LEGO Movie led the way for the third weekend in a row, taking in an additional $31.3 million. The animated feature would go on to gross $468.7 million worldwide over its time in theaters. Following that were two debuting films, 3 Days to Kill and Pompell, which brought in $12.2 million and $10.3 million respectively.Source: Box Office Mojo