If you recall from Back To The Future Part II Marty McFly travels to the future to a specific date which was October 21st, 2015. The future was full of people who dressed odd, flying cars, hoverboards, automatic lace-up shoes, and odd looking bottles of Pepsi Perfect. Pepsi, who has always been involved in pop culture, decided to make some real bottles of this Pepsi Perfect to release on the day that Marty went to the future.
PepsiCo’s Senior Director of Marketing, Lou Arbetter, said that “fans have always been a little crazy about it and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.” With that being said they will be making 6,500 bottles, making them quite limited, and they will run you $20.15 a bottle.
The Pepsi Perfect bottles will hold 16.9 ounces of Pepsi made with real sugar, so it will be like the Pepsi Throwback, just rebranded for Back to the Future Part II. There will be 1,500 bottles going out before the 21st at New York Comic Con this weekend to fans who are dressed up like Marty.
Pepsi isn’t the only company that is jumping on the Back to the Future marketing bandwagon either. Nike is supposed to be coming out with automatic lace-up shoes sometime this year, and AMC movie theaters will be showing the full trilogy on the 21st as well. Maybe, if miracles can happen, the Cubs will even win the World Series this year as they predicted in the movies.
What do you think of the Pepsi Perfect bottles? Is 16.9 ounces of Pepsi worth $20 because it is in a bottle that was seen in an iconic movie? Let us know in the comments below, or on Facebook, Google+, or Twitter.