For new subscribers of Netflix’s most popular plan in the United States, Canada and Latin America, the two screen high definition option will now cost $9.99 as opposed to the previous price of $8.99. For existing subscribers, they will remain at their current price until at least October 2016.
“To continue adding more TV shows and movies including many Netflix original titles, we are modestly raising the price for some new members in the U.S., Canada and Latin America,” the Netflix rep said. “As a thank you to existing Netflix members — who aren’t already benefiting from a previous price guarantee — we will maintain their current price for a year.”
This increase does not appear to be an isolated incident around the globe. It follows a similar increase in it’s European markets, where they increased the monthly subscription price of the same plan from €8.99 to €9.99 in late August.
Netflix’s other subscription options remain unchanged, as their one screen standard definition plan remains at $7.99 and their four screen plan with HD and Ultra HD available remains at $11.99 per month.
Since the news made its rounds across various media outlets, Netflix’s social media accounts have been hard at work answering various customer questions and complaints. Most notably, frequently reassuring existing subscribers that their current rate will remain unchanged for the next year.
— Netflix US (@netflix) October 8, 2015
With Netflix steadily relying less on major studio content due to the hassles of acquiring licenses among other things, Netflix has been attempting to bolster their original content. Many of the shows the company has produced to this point have been met with critical acclaim and have been recognized through nominations and victories at the Emmys and Golden Globes.
What do you think about Netflix’s price hike? If you’re a subscriber in the U.S. or Canada, be sure to check out what’s New on Netflix U.S. and New on Netflix Canada this month for updates what’s coming and going. Let us know what you think in the comments below, or on Google+, Twitter, or Facebook.