Creating content and managing websites is not an easy task, especially when you’re trying to get to the next level rather quickly. When I started Techaeris it was a much more manageable endeavor, traffic was nearly non-existent, I didn’t know a whole lot about SEO ins and outs and we didn’t care much for proper form or editing. It started out little more than a normal personal blog and it was a terrible mess.
But things change and they change fast. It wasn’t long before we started to gain traffic and I started researching and consuming educational material that would assist me in understanding how to properly run a website rather than a just a blog. We started to improve our standards, taking time to properly SEO our articles as well as edit them for grammatical errors and consistency in format. We moved from WordPress.com to a self install of WordPress.org and used a custom theme rather than a pre-built WordPress.com theme. We launched MOARGeek not long after to cover other stuff we love like gaming, movies, and music that didn’t really fit under the tech umbrella. Even today we’re improving our professional standards and investing in tools that make the sites a reliable source for information.
Over the past year or so, we’ve morphed from a simple entertainment blog into what I’d call a relevant entertainment and geek news source. Currently our staff is made up of volunteers who all believe that we’re building something awesome here and are excited to see the fruits of their labor payoff. We’ve gone from nearly begging companies to send us review products to having real relationships with large corporate tech companies. It has taken time but everything good takes time to grow and foster into success.
Now we’re ready to grow on to the next level and we want you to be a part of that. We’re at a place where we believe a few things need to happen in order to improve our site content as well as our professional standing. Currently myself (CEO/Site Owner) and the editors all work full time jobs away from these websites, and that hampers our ability to learn and hone our craft to better serve you our readers. If we want to reach the level of sites like The Verge and Engadget we need to have full concentration on these websites and our own professional growth.
But we don’t want to grow our business using the traditional website model of advertising. We’re not big fans of advertising, and I’m guessing most of you aren’t either. There’s nothing worse than going to a website only to be faced with a full page video ad, or video and audio ads playing automatically, or pop ups and hover cards ruining your experience. Not to mention that the more ads you serve on your website the longer it takes for it to load for your user. These are things we DO NOT want to be.
We’re looking at a different model of support, user supported content creation. This is where Patreon and you come in. At some point we want to eliminate even the small amount of advertising we have currently and simply rely on our readers to support the content we produce. We believe that this will result in two things, more RELIABLE and unbiased content for you and a better experience as well. We won’t be tied down to a corporate sponsor allowing for more accurate and honest reporting and with no ads cluttering the sites, you won’t have to worry about a cluttered experience.
We want to take it to the next level competing with the larger tech and entertainment/geek websites but we also want to keep our operation small. We’re not seeking to have opulent offices in New York City or rent out buildings in Chicago. We don’t think any of that is needed to be an effective technology reporting site. We want to be able to do this full time and bring you the tech and geek news first hand in a professional and concise manner. So please consider making a monthly pledge, there is no set amount, you can pledge what you like. Help us reach our goals so that we can become what those other sites could never be, user supported for better and more accurate information.
On behalf of the Techaeris and MOARGeek teams, thanks for your support and we look forward to you growing with us.
Alex Hernandez – CEO and Site Owner