Last week ComiXology, a digital comic books distribution platform, made some changes in the way they do business. They uploaded a new app to the Apple App Store to replace the app that they have had up for some time. The changes that were made were not minimal. They stripped out the in app purchase (IAP) system that they had been using and put in a cloud syncing option so that users could log in to the Comixology.com website to make purchases and then sync them to the app. Unsurprisingly, some people were upset.
New data suggests that iPhone in-app purchases have increased by almost 25 percent
Games covered over half of in-app purchases while entertainment apps came in second, followed by music, social networking, and finally, lifestyle applications.